I’m an award-winning, Cincinnati based creative with over ten years of experience in design. I believe that brands find the most success when they understand and genuinely meet user’s needs. So, I’m happiest when I’m able to employ my aptitude for strategic thinking to craft holistic consumer experiences that do just that. I love to learn and find joy in creative collaboration. Fortunately, my work in a variety of design fields and cross-disciplinary environments has provided ample opportunities for both.
Most recently, I found success at Organic where I played a key role in conceptualizing and executing an award winning campaign resulting in unprecedented results for our animal healthcare client. When I wasn’t dreaming up large-scale campaigns or developing new brand identities, I was designing marketing communications where I worked to ensure even the smallest element was working it’s hardest.
The cyclical nature of agricultural operations combined with US growers’ practical mindset presents a challenge to Bayer Crop Science: They need to remain top-of-mind and add value to a grower’s operation — even when there is nothing to sell. The total market email program was developed to keep growers engaged year-round. It leverages BCS’s resources and expertise to position the company as a partner to growers navigating a complex and quickly evolving industry. Total market emails cover the future of farming, community, and industry thought leadership in an approachable manner, inviting growers to engage with social media and the greater agricultural community. In turn, insights gleaned from grower social media interactions help inform future email content.
Creative Director: Iain Jones, Senior Copywriter: Scott Danielson