Claire Myers

Graphic Designer

I’m an award-winning, Cincinnati based creative with over ten years of experience in design. I believe that brands find the most success when they understand and genuinely meet user’s needs. So, I’m happiest when I’m able to employ my aptitude for strategic thinking to craft holistic consumer experiences that do just that. I love to learn and find joy in creative collaboration. Fortunately, my work in a variety of design fields and cross-disciplinary environments has provided ample opportunities for both.

Most recently, I found success at Organic where I played a key role in conceptualizing and executing an award winning campaign resulting in unprecedented results for our animal healthcare client. When I wasn’t dreaming up large-scale campaigns or developing new brand identities, I was designing marketing communications where I worked to ensure even the smallest element was working it’s hardest.

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Want to get in touch? Contact me at clairemyersdesign@gmail.com

ADVANTUS BRAND POSITIONING

Positioning advantus to Cut Through the Noise

Advantus is a fast-acting knock-down chewable flea treatment that was struggling to differentiate itself in a market flooded with confusing messaging. We distilled cultural, consumer, and product category truths from consumer research and used them to identify opportunities for advantus to reach out to pet owners as they actually are — and to stand out by doing so.

Art Director: Julie Tran, Copywriters: Scott Danielson, Zach Brockhouse

CLIENT

Elanco, 2021

ROLE

Brand positioning, design

Exploration

Trying on different approaches

We explored a number of brand positions — and how they might come to life — geared to speak to advantus’ youthful target audience. We kept our consumer truths at the core of every concept, focusing on simple solutions, over-all well being, and pet owner autonomy. We made pushing back against potential guilt a priority.

Exploration

Trying on different approaches

ADVANTUS POSITIONING STATEMENT

The flea remedy that knows that fleas just come with the territory.

Advantus embraces the role of a straight talking friend who knows fleas are a fact of life — and effectively swats down any problems that arise — no guilt attached.

Reliable and Ready

Supporting brand guidelines

We developed abbreviated brand guidelines to support and maintain the integrity of advantus’s new positioning as it is applied across marketing materials. Advantus allows dog owners to face uncertainty with confidence, so the brand’s tone of voice and photography feels empowering, reliable, and ready.

Reliable and Ready

Supporting brand guidelines

Simply Stand Out

Vet detailer

I leveraged advantus’s new positioning and brand guidelines to design a mail-in vet detailer that cuts through the noise of clamoring competitors.