Claire Myers

Graphic Designer

I’m an award-winning, Cincinnati based creative with over ten years of experience in design. I believe that brands find the most success when they understand and genuinely meet user’s needs. So, I’m happiest when I’m able to employ my aptitude for strategic thinking to craft holistic consumer experiences that do just that. I love to learn and find joy in creative collaboration. Fortunately, my work in a variety of design fields and cross-disciplinary environments has provided ample opportunities for both.

Most recently, I found success at Organic where I played a key role in conceptualizing and executing an award winning campaign resulting in unprecedented results for our animal healthcare client. When I wasn’t dreaming up large-scale campaigns or developing new brand identities, I was designing marketing communications where I worked to ensure even the smallest element was working it’s hardest.

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Want to get in touch? Contact me at clairemyersdesign@gmail.com

TRU VACCINES BRAND IDENTITY

A Rebrand That Made Happy Happen

Tru vaccines’ fresh brand identity was created to support a name and packaging update initiative for Elanco’s line of canine and feline vaccines. The brand’s transformed look, tone, and feel amplifies Tru vaccines’ dedication to a better experience for pets, vets, and pet owners through innovation. Warm photography and playful graphic details harmonize with stark angles and clean layouts to evoke happier pet outcomes while reinforcing the vaccine line’s connection to its parent brand.

Creative Director: Wendi Moubray, Copywriter: Gretchen Fontova, Assistant designers: Bryce Herbst, Cody Young, Heather Renée Davis

CLIENT

Elanco, 2021

ROLE

Lead design, art direction

The Challenge

Balancing emotion and science

Vet professionals rarely have a strong awareness of vaccine brands and some of Elanco’s vaccines used to belong to competitors
Requires visual language flexible enough to encompass complex communication demands of extensive medical portfolio while maintaining brand integrity
Visual identity must speak to both happiness and scientific innovation simultaneously

The Challenge

Balancing emotion and science

All That and More

Setting Tru vaccines up for success

We delivered a thorough, modular, flexible brand identity that embodies Tru vaccines’ happiness mission and innovative ambition. However, we saw a need for a more clear and robust messaging system that established key consumer takeaways at the brand, species, and product line level — so we developed that, too.

All That and More

Setting Tru vaccines up for success

Custom Lifestyle Photography

Capturing happy outcomes

Tru vaccines’ brand personality is unique, so we directed a photo shoot of warm, ownable lifestyle photography to represent the heart of the brand. The new image library captures happiness as pets live their best lives, from moments of playful exuberance to contented snuggles.

Custom Lifestyle Photography

Capturing happy outcomes

Flexible Graphic Toolkit

Creating a balanced visual system

I defined a set of graphic elements to use as building blocks in the creation of the Tru brand’s distinctive assets. Each element was carefully selected in order to provide designers with the flexibility to customize the brand’s emotional expression to their communication needs. Detailed guidelines for combination and implementation ensure brand integrity is maintained.