Claire Myers

Graphic Designer

I’m an award-winning, Cincinnati based creative with over ten years of experience in design. I believe that brands find the most success when they understand and genuinely meet user’s needs. So, I’m happiest when I’m able to employ my aptitude for strategic thinking to craft holistic consumer experiences that do just that. I love to learn and find joy in creative collaboration. Fortunately, my work in a variety of design fields and cross-disciplinary environments has provided ample opportunities for both.

Most recently, I found success at Organic where I played a key role in conceptualizing and executing an award winning campaign resulting in unprecedented results for our animal healthcare client. When I wasn’t dreaming up large-scale campaigns or developing new brand identities, I was designing marketing communications where I worked to ensure even the smallest element was working it’s hardest.

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Want to get in touch? Contact me at clairemyersdesign@gmail.com

TRU VACCINES REBRAND LAUNCH MATERIALS

Announcing the Next Big (Re)name in Pet Vaccines

Choosing the right vaccine distributor can be a complex decision for veterinary clinics. So, Elanco initiated an update to the names and packaging of their vaccines to make buying and administering them safer, easier, and more efficient. However, they needed a strong, clear communication strategy to guide their customers through the transition (and to gain some new business while they were at it). We worked closely with Elanco experts to create a suite of launch materials that breaks down the changes clearly, inspiring confidence while reinforcing the convenience and innovation that Elanco’s vaccines already stand for.

Creative Director: Wendi Moubray, Copywriter: Gretchen Fontova

CLIENT

Elanco, 2021

ROLE

Lead design, strategy

Setting the Stage

Sales representative one-sheeter

The one-sheeter was a tool to help Elanco representatives prepare their contacts for changes to their vaccines as quickly as possible. The hand out features convenient name change reference tables and reassures veterinary staff that vaccine quality will remain consistant. Because early distribution was important, the sales sheet was designed before Tru’s updated brand identity was fully developed.

Setting the Stage

Sales representative one-sheeter

Everything They Need to Know

Rebrand launch detailer

The clinic detailer prepares vets and their practices for upcoming changes while reinforcing Tru’s commitment to vaccine safety and purity. Plainly delineated updates are framed as one more way Tru is innovating to create a happier vaccination experience. I was careful to leverage the newly updated brand identity in service of clarity without sacrificing the warmth and playful details that are sure to bring its readers a smile.

Everything They Need to Know

Rebrand launch detailer

Keeping Them Up-to-date

Rebrand launch landing page

Tru’s rebrand launch landing page offers a summary of important packaging updates while reassuring vet practices that Elanco’s high quality formulations remain unchanged. The page also acts as a hub for resources that may be helpful during the transition. A regularly updated new packaging timeline kept clinics abreast of expected changes for each vaccine.